Course 4: Manufacturer Engagement With IDNs: What to Know and How to React
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Course 4: Manufacturer Engagement With IDNs: What to Know and How to React
This course, led by Bhavesh Shah, PharmD, of Boston Medical Center, provides manufacturers with a blueprint to help them engage effectively with IDNs. It starts with an overview of IDN characteristics, including types, internal structures, size, common traits, and geographic distribution. The course then dives into provider informational needs and explains how needs and challenges differ by IDN structure. Users then learn about how pharmaceutical field personnel must adapt to new realities, including the need for a more sophisticated level of engagement requiring complex skill sets. The course concludes with practical steps manufacturers should take to become valued partners with IDNs.
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